What is Digital Advertising?
Digital advertising is the practice of promoting products, services, or brands through online channels. It leverages the internet and digital technologies to deliver targeted messages to specific audiences. Key forms include display ads, social media ads, search engine marketing (SEM), email marketing, and video ads. Digital advertising offers precise targeting options, allowing marketers to reach users based on demographics, interests, behaviors, and location. Its interactive nature enables real-time engagement and feedback. Additionally, digital ads are highly measurable, providing detailed analytics and insights into campaign performance. This allows for continuous optimization to improve effectiveness and return on investment (ROI). The flexibility and scalability of digital advertising make it an essential component of modern marketing strategies, enabling businesses to connect with their audience in a cost-effective and impactful way.